This essay, which we awarded first place in this year's Kingfisher Award for Radical Essay Writing (link), examines Nietzsche's question of the “barbarians” in a contemporary context and analyses how his philosophy is being politically exploited today. Against this background, the text shows how hustle culture, platform capitalism and neo-reactionary ideologies have been economizing the ”will to power“ and have become a new form of subtle barbarism: an internal decomposition of cultural depth through market logic, technocratic myths, and performative nihilism. Nietzsche's thinking, however, can be used precisely to describe these tendencies in their genealogy, to unmask their immanent nihilism, and to present an (over-)humane alternative to them.